planetGold
Identity system created for planetGold, a global organization that works to make small-scale gold mining safer, cleaner, and more profitable. Their vision is a clean global supply of gold from small-scale miners.
IDENTITY | DESIGN | BRANDING
Classic Logo Design: The very nature of this design evokes the notion that we are all parts of the whole. The eight segments symbolize country projects joined to create a collective planet solution suggested by the round shape. By using negative space, we are able to create a dynamic mark reminiscent of the sun, of a ring, and of a graphic interpretation of a shining gleam from gold.