for good

We teamed up with Shelf Studio to create this brand identity and packaging for For Good: an all-new family of sustainable, compostable, and petroleum-free household staples. Trash bags, zipper bags, and cling wrap that turn into earth instead of turning into microplastic in landfills. And they look and perform just like conventional plastic. You can make a positive impact on the environment without changing a thing — because we’ve changed everything. For good.

IDENTITY | DESIGN | PACKAGING | BRANDING